World Class was founded in 1983 by athlete and entrepreneur Ulf Bengtsson. By that time, he had already had a successful career as one of the world's foremost bodybuilders - undefeated Swedish and Nordic champion for ten consecutive years and at his peak ranked number three in the world. Ulf spent the 1970s living in Los Angeles. If was from environments like World Gym and Gold's Gym, where he worked out side-by-side with the likes of Frank Zane and Arnold Schwarzenegger, that the idea for World Class was born. A company with the vision to offer products and services to meet modern man's health and recreational needs. Even way back then, Ulf Bengtsson knew that every individual needs physical activity to feel well, be productive and be content with life.

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